The My Little Pony Scrapbook: G1 in the UK and Europe

1995 and Beyond

Epilogue



1995,
        Netherlands

Netherlands Release, 1995
INTERTOYS ADVERTISMENT
(Thanks to Shivhae for this image and for the information about the issue of these ponies)

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The 1990s: Years Active
1990 | 1991 | 1992 | 1993 | 1994 | 1995 (Netherlands)

Ponies Sold in 1995 (Not UK)
ADULTS
Dagboek-Pony | Meezing-Pony| Snoepjes-Pony | Sterretjes-Pony | Hartjes-Pony | Schelp-Pony | Vlinder-Pony | Love-Pony

BABIES
Kontijntjes-Pony | Poesjes-Pony | Dolfijn-Pony | Bloemetjes-Pony | School-Pony


1995

 
Although My Little Pony had ended in the United Kingdom, the story does not quite end there. The final line of My Little Pony were produced for the Benelux countries, with a few apparently becoming available over the border in Germany. All of them were based on ponies that had been created in the previous few years, but had different coloured bodies and manes and tails. All were sold on pink cards in German and Dutch. These cards resembled existing earlier cards in terms of their colour and their artwork and they did not have stories.

They were sold through a company called Intertoys and were apparently advertised in time for the Sinterklaas holiday at the start of December.

These ponies were not sold in sets exactly, and there were some unique features. Although a cheaper version of earlier released My Little Ponies, these are now some of the more sought after ponies on the second-hand market.

There are thirteen ponies in total in this collection, and the advert above encourages children to "collect them all" as they are all "unique".

And in the UK?

1995 was the year I wrote to Hasbro, asking for information about My Little Pony. It was from that correspondence that I received the list of pony releases, as well as other information relating to the line. 1995 was also the first year I began carbooting.

Why does any of this matter, if the line was over?

Quite simply, because of clearance releases. The UK had already been a dumping ground for packaged ponies in German and French, as well as some imports from North America. Now, that gathered pace. Spanish boxed versions of the Kitchen playset were often found with additional ponies, in sealed plastic bags, included in the box. I obtained one with Baby Nightcap inside - a pony never officially released here.

Baby Nightcap Mint in Bag
Baby Nightcap
As sold with Spanish-boxed Kitchen on clearance, UK

End of line release ponies were also sold in plastic bags at markets, with a grey folded label marked with the rainbow but no name.

Grey Cardboard Label
Grey Cardboard Label from Clearance Packages
(My Little Pony, UK, Post-1994)

I found a couple more of the Slumber Party set in this format, including Pink Dreams with her wings fastened to cardboard, and the twins from the set. Other collectors have found Twice as Fancy Babies, Tux & Tails, Birthflower Ponies and other Mail Order ponies dotted around the place. Even Snuzzle has made an appearance in this format!
Tux & Tails MIP
Tux & Tails Mint in Clearance Package
UK, post-1994
(Image from Babydoll)

This was the true clearance phase of My Little Pony, and these finds have muddied the water around what ponies were or were not sold here. While we cannot call them part of the UK release, if you are lucky enough to find them, then great for you!

The rationale behind this apparently random selection of ponies is actually quite simple. All of the ponies found in this format were sold as mail order ponies at one point or another in the North American line. The Slumber Party set were offered this way around 1989, and it seems as though some of the bagged ponies from a special release of the Sweet Dreams Crib have also made it over here. This was Hasbro's way of getting rid of excess Mail Order stock - and frankly, far better an idea than sending it to landfill.

One other weird thing happened around this point in the line. Bits and pieces were bundled together from Chinese factory parts to create the large number of variant Princess ponies, oddball flutters and frankenwingers that still litter the UK second hand market. Some of these sell for a lot more money than others, but whatever you think of them, they are definitely...odd.

Weird Princess Pony in
            Box
Mint in Box Variant Princess Amber
Box from the US release, symbol incomplete, accessories mixed, tail a different colour.
(Image taken at Ponycon)


The end of the line in the UK did not automatically mean ponies stopped being sold over here. Stores often had excess stock, and this continued to be available in pockets around the country for some time after 1994. I found a Bed and Crib Set in box in ToysRUs in around 2000, which is the latest year I've heard of a G1 item still being on a store shelf. A lot of Hasbro's own reserve stock ended up at a store in London, from which we obtained several ponies between 1996 and 1998. Some little stores even still had stock - my sister and her friend picked up Rollerskates and Great Hair Ponies in a tiny toy store in Aberystwyth at some point around 1996.

The majority of ponies found in the UK after 1994, however, came at carboot sales, market stalls, and other second hand outlets. In the time immediately after the end of production, My Little Pony toys saturated the second hand market. Most ranged from around 20p to £1 in price, and it was possible to pick up new ponies more or less every week - sometimes you could find as many as 20 in one go.

The Internet and Beyond


The online Pony Community began in around 1996, with My Little Pony Trading Post and the Dream Valley ID site. From a time when taking a photo meant actually getting it developed (or putting a pony directly in a scanner), and when paying ebay fees involved sending $USD in cash across the atlantic, the last thirty years have witnessed a huge amount of change in how collecting goes on.

When I joined in 1997-8, the Trading Post was still just an advertisment board, and most of the community discussion happened on the pony newsgroups, Ponypeople and Dream Valley mailing lists. Most ebay auctions did not have pictures; most traders had to guess at what they were getting if a name was not included. The internet was littered with mythical ponies, rumoured variations, and a lot of contradictory information about what was sold where.

By the turn of the milennium, however, the Trading Post had become a fully functional forum and trading hub. This screen capture from the wayback captures one of its later iterations from 2003 - although the original page was in black and pink.

The
              Trading Post in 2003
My Little Pony Trading Post (circa 2003)
(Image from the Wayback Machine)

A second pony forum, the My Little Pony Arena, also began in the early 2000s, and these two forums formed the backbone of the community for more than a decade.

Art has always been a strong factor in My Little Pony fandom, and adoptables and small graphics also appeared on people's websites. The Pony Name Registry was a place where people could record their individual 'online handles', to prevent someone else using it - many people used actual pony names back then, hence why mine is Taffeta.

These days, most G1 sites are centred around collecting and information, but back then, there were many sites dedicated not just to collections, but extensive fanfiction, and other creative media. A fan newsletter, My Little Pony Monthly, containing material contributed by various collectors, ran from 1997 until around 2006.

The Ring of Rainbows, begun and hosted by Dream Valley, connected fansite to fansite. Sites ranged from ID information and restoration/care to art, fanfiction, and more.

Ring of Rainbows
"The Ring of Rainbows" homepage, circa 2001
"The Ring of Rainbows will take you to the far side of the rainbow, where you'll be able to visit many different web rings about My Little Pony collections, televisions, music, stories, and more!"
(Originally from Dream Valley, sourced from Wayback)

Early internet pony sites were usually basic coded free sites uploaded on hosts like Tripod or Angelfire, with ads aplenty. Many predated the existence of pretty stylesheets and CSS coding. Tables and garish backgrounds were the order of the day.

Old site
My Little Pony Scrapbook, circa 1999-2000
Tables and basic HTML - ponies in the scanner!

In around 2000 or 2001, the My Little Pony Community designated August 2nd "International Pony Day." As the below screengrab from my old site demonstrates, this was shared around websites and often involved online activities. This trend has long since died out, but the date was determined by a community vote. August 2nd was chosen because, in American dating, it is written as 8/2, and My Little Pony began in America in 1982.

My Little Pony Scrapbook celebrates International
              Pony Day 2001
Celebrating International Pony Day, 2001
My Little Pony Scrapbook, circa 2001
(from Wayback Machine)

(As has been mentioned elsewhere on this website, Hasbro marked the tenth anniversary of My Little Pony in 1992 - the idea that My Little Pony actually began in 1983 is a more modern, if anachronistic, assertion).

Most of this side of the community has been lost in technology upgrades and real life changes. But this does not change the fact that the original My Little Pony fandom was as much caught up in character and imagination as it was collecting. For this reason, I have tried to include pony characters and concepts on individual pages, as well as facts and dates, as a nod to that element of our past.

Despite the technological challenges that faced the original pony community, it flourished through the late 1990s. By the turn of the millennium, it had become more diverse, and today, it spans the whole globe. More new collectors of Generation One join the online community each month, proving that the appeal is still there.

The original My Little Pony ended in 1995, but its spirit has lived on, both through later iterations, and through the collecting fandom. In 2018, Basic Fun, under licence from Hasbro, began producing replicas of some of the early, popular characters. Though originally a three year project, the retro reproduction releases were still continuing into 2024, indicating their success. In 2023, Basic Fun produced the Celestial Ponies, still under license from Hasbro, releasing the first 'new' Generation 1 ponies in almost three decades.

Putney, 2024
My Little Pony 40th anniversary retro products (Blind boxes, plushes, Celestials and Collector Ponies) on sale in Putney, South London
April 2024

Behind the scenes of that release was an intensive campaign and petition from older generation fans, to bring this unproduced design to life. In 2024, plush versions of Medley, Applejack and Twilight - characters never made into plushes in the eighties - were also put on sale. At time of writing, Basic Fun have released four 'Totally Rad' reinterpretations of existing G1 ponies, as well as an exclusive in conjunction with the Stranger Things Netflix drama series.

Generation 1-themed merchandise also continues to be sold extensively in stores all over the world.

Despite the challenges faced over the last thirty years since the end of the line, it's clear that Generation 1 is here to stay.