The above example (from Blossom), is very
similar in front to the card sold in North America. It
features the six Collector Ponies on the front, although most
of those characters were not available as part of the set.
Blossom's name is printed in blue font at the bottom of the
card. The offer in the corner is for the baby pony known as
Ember, and a flier would be included
within the package. I have seen it suggested that this card
may have been used for the flat footed ponies, but this seems
unlikely due to both the timing of this card/release and the
diverse ways in which the flat footed ponies were sold. For
these new characters to feature on the Flat Foot card would be
anachronistic, as four of them did not exist. Ember's offer
also dates it to 1984, rather than earlier on.
The confusion is clearly understandable, however, due to
the similarity of the front of the card and the inclusion in
the set of Blossom and Cotton Candy.
Comparing the back of the UK and the US
packages (Blossom & Bow-Tie).
The back of the card is where the real
differences lie, and this reveals who it was truly designed
for. While in North America, the six Earth Ponies were part of
a wider collection including
Unicorn
and Pegasus ponies, these characters were never released
in the United Kingdom, and they are omitted from the card
accordingly.
The six Earth ponies appear very similar between the two
cards at first glance, but if you look carefully you can see
that the UK card has more adornment in the ponies' hair,
incorporating braids and ribbons to a greater degree. The UK
card also offers a guide on how to braid your pony's hair.
These instructions would be a staple of pony packaging in the
UK right through until 1988, although the pony shown in the
example would change. Conveniently, the 1984 card shows
Blossom.
The one other key difference is that the US card features a
story, but stories did not enter the UK packaging sphere till
late in 1984-early 1985, and even then they were much shorter
than most North American stories until well into 1987-8. The
early UK line preferred to put its storytelling into the
comics, not onto the cards!
Special Features of the 1984 Earth Pony Set
This set also marked a move away from the uniform pose
introduced in 1982-3. Two new moulds were added to the line,
one with a turned head, and another sitting down. This sitting
pose was not used again in the mainstream line (although some
variant lines used it). This is thought to be a combination of
problems with the mould at the factory (it went through
various design stages) and the difficulty of dressing sitting
ponies in ponywear.
The two new standing ponies also came with freckled cheeks - a
feature which would be re-used down the line, and especially
here in the UK. They would also see other re-releases in 1985.
Although there are some minor batch differences between
individual ponies, there are no real differences between the
1984 set as sold in the UK and the one sold in North America.
In some European countries, these characters were also sold,
but they were sometimes made in other places than Hong Kong,
such as Italy and France. Some of these versions had slightly
different features from the mainstream Hong Kong releases.
A lot of early merchandise was made to feature these six
characters, such as clothes hangers and games - and they would
all appear in early story books and comics, making them some
of the best loved characters of the early line. Although not
quite as iconic as the 1985 earth pony release, this set
eclipsed the original Collector Pony set in the imaginations
of UK children, and thus are considered by many the 'first'
proper Earth Pony set here.
The Original Earth Ponies and Merchandise
These ponies were not uncommon characters in merchandise in
the early years. Coin banks, pomanders and games featured
these characters. There were also a set of pencil toppers,
shaped like these ponies. This was the beginning of pony
merchandise, which would grow over later years.
Pencil Toppers featuring 1984 Earth Ponies