The My Little Pony Scrapbook: G1 in the UK and Europe

1987

Baby Cuddles and the Baby Buggy



Pink and white buggy with
        baby Cuddles

Baby Cuddles and the Baby Buggy (Hasbro Catalogue, 1987)
Thanks to Pranceatron for the above image.

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Ponies Sold in 1987 in the UK Movie Star Ponies | Mountain Boy Ponies | Birthday Party with Tutti Frutti | Princess Ponies (Set 1) |Snuzzle's Grooming Parlour | Megan and Sundance (Second Edition)| Twinkle Eye Ponies (UK Set II) | Flutter Ponies (Set II) | Newborn Twins (Set I, Partial) | Pretty & Pearly Baby Sea Ponies (UK Release)| Paradise Estate | Dream Castle | Lullabye Nursery | Baby Buggy | Baby Bonnet School of Dance

Other 1987 Ponies Twinkle Eyed Ponies (North America/Italy) | Pony Friends (Ponies) | Stockings | Pony Friends (Animals) | Soft Sleepy Newborns| Sea Sparkle Baby Sea Ponies | Satin Slipper Sweet Shoppe | Crimp & Curl Hair Salon (Perm Shoppe) (UK:1988) | Slumber Party Gift Set | Rainbow Ponies (Europe) | Twice as Fancy (Party) Ponies (UK:1988) | First Tooth Baby Ponies (UK:1988)| Big Brother Ponies (UK:1988) | So Soft Ponies (III) | Purse with Baby Crumpet | Baby Blue Ribbon

Playset also sold in 1988 in the UK.

Playset available in North America in 1984 and 1985, possibly also 1986.

Baby
              Cuddles
Baby Cuddles: Aqua baby earth pony with pink mane and tail, pink rattle

Pony Data
Set Baby Buggy with Baby Cuddles
(Regular or Beddy Bye Eye)
Asst. Number 4878
Accessories White nappy, pink bonnet, floral blanket, teddy bear brush, rattle, ribbon, bottle, lace bordering, puffy sticker
Pose Baby Tiddly Winks (regular)
Baby Shady (Beddy Bye Eye)
Distribution Worldwide
Other Versions Set sold with regular eyed baby and beddy bye eyed baby at different times in different places.

Sold in Finland with Lemon Drop at some point in the 1980s.
Baby Cuddles
Baby Cuddles: Aqua baby earth pony with pink mane and tail, pink rattle


The Baby Buggy in the UK

Although most people think of the Baby Buggy as one of the oldest playsets, its release in the UK was very late into the line. Not only was it not sold here until around 1987, but it also was probably sold in the reverse order to that released Stateside, as all the early promotional material advertised the set with Baby Cuddles having 'Lullabye Eyes' (the UK term for Beddy Bye Eyes).

packaging

The UK Baby Buggy Box, 1987

The box, however, featured the regular release and this seems to have been the case irrespective of which pony came with the set. The box was dated 1987 and also featured the first release of Posey, who had been released in the UK in 1985. It is likely this was an imported box design from elsewhere, probably North America.
Date on box
Baby Buggy UK Box, featuring date of 1987.

Baby Cuddles and her Lullaby(e) Eyes.

The Beddy Bye Eye baby set was not sold in the United Kingdom, and there were only two ponies here sold with Beddy Bye Eyes officially (although Baby Sleepy Pie has also made enough appearances to suggest at least an imported release). Cuddles's special open and shut eyes were therefore a big deal gimmick in the UK when she was released, and this is part of how we can nail down when she was sold and how. There is no mention of Baby Cuddles on anything prior to 1987 in the UK, including stories, inserts, and Hasbro's list. Hasbro's 1987 catalogue (pictured at top of the page) also marks this as a new product for 1987.

The comic advert ran with the following text:

advert text
Baby Cuddles, Comic Advert, 1987

This advert featured Movie Star Buttons taking Baby Cuddles for a walk. The description makes no mention of Beddy Bye Eyes, but instead calls them "closing lullaby eyes". Although some releases of Baby Half Note with the Dance School also had the open and shut eye feature, there was no similar promotion for her release. This was clearly intended to be Baby Cuddles' gimmick in the UK.

The regular version of Baby Cuddles is as common here as the Beddy Bye Eye version (they are both common), so it is clear that Baby Cuddles must have been sold here in both formats at some point. It seems probable, therefore, that, despite the box image, Beddy Bye Eye came first and the other release, later - perhaps in 1988.

Later boxes here in the UK have claimed to contain a baby pony made in Spain, but these releases usually contain a regular release version made in Hong Kong.

Baby Cuddles and her buggy seem to have been released in several European countries but at different times.

Baby Cuddles and Lemon Drop (Finland)

Baby Cuddles and her buggy were sold in Finland together in box with Lemon Drop (Made in Hong Kong). The box sold with this set was the same as in other places, and in English, but it had an additional label in yellow announcing the inclusion of Lemon Drop (also in English).

Baby
              Buggy FInnish box
Baby Buggy with "Lemon Drop Included" Aticker
Finland, year unknown but probably around 1988-9.
Image from Leikin

This does not seem to have been repeated across other Nordic countries. There is some discussion among collectors about different hoofprint markings on the Lemon Drop with this set but this has not been proven. The contents of the buggy set seems otherwise standard, with American instruction leaflets and a regular-eyed baby pony Made in Hong Kong. The same assortment number appears on the box.

Unlike the UK box, which has the date and address of Hasbro amended to Hasbro UK, this box seems to have the original date and Hasbro Inc address in the USA printed on it. The Lemon Drop label is stuck on, and is not printed on the box, meaning these were probably originally packaged for the US market and ended up being exported.

Baby Cuddles
              accessories
Accessories and Baby Cuddles from Finnish release (missing Lemon Drop)
Accessories same as standard release in other places, baby with regular eyes.
Image from Leikin

Baby Cuddles' Character

Although she was the same size and stature as other baby ponies already released, Baby Cuddles was promoted as being a lot younger than the others. She spent a lot of time in her buggy and was a bit spoiled, demanding attention, crying, refusing food or complaining when things weren't exactly how she wanted.
Baby Cuddles is a brat
Baby Cuddles is a brat
My Little Pony & Friends #2
UK, 1987

Baby Cuddles was first introduced in a My Little Pony & Friends comic, in a story about Baby Lucky's adventure through an enchanted window. He and Spike follow the sound of crying and find a lake, in which there is a large, clearly not watertight, baby buggy. Some pixies pushed the crying contraption across the lake, begging the ponies to take it (and its contents) as a 'Spring Gift'. Yep, yet another inappropriate example of 'how baby ponies arrive in Ponyland'.

Baby Cuddles the Gift
Baby Cuddles is 'gifted' to Baby Lucky and Spike
My Little Pony & Friends, 1987

Undaunted, Baby Lucky and Spike take Baby Cuddles back to Ponyland. Although she can behave like a little brat, she also has some stories where she shows a level of kindness, such as allowing her buggy to be used for an injured bird, which she pushes back to safety herself.

Baby Cuddles also appeared in the animated series, along with her buggy, where she played a pivotal role in the Revolt of Paradise Estate.

Playset Ponies Sold in the UK in 1987