The My Little Pony Scrapbook: G1 in the UK and Europe

Magical Breeze

Magic Message Ponies 1988, Mail Order, 1990-1

Pinkish purple earth pony with coral hair (neon yellow streak in hair), heat sensitive tree symbol, bow on cheek.

Magical Breeze
Pony Data
Set Magic Message Ponies (1988)
(Offered in the UK via Mail Order additionally in 1990-1)
Asst. Number 4630
Accessories Yellow flower brush, green ribbon (North America confirmed)
Pose Posey
Distribution North America
UK
Europe? Distribution unconfirmed.

 
Other Versions

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Ponies Sold in 1988 in the UK Twice as Fancy (Party) Ponies | First Tooth Baby Ponies | Adventure Boy Ponies | Birthday Party with Tutti Frutti | Princess Ponies (Set 1) |Kiss Curl's Grooming Parlour | Summer Wing Ponies| Magic Message Ponies | Happytails Ponies (Import) | Newborn Twins (Set II, Partial) | Pretty & Pearly Baby Sea Ponies (UK Release) | Crimp & Curl Hair Salon | Lullabye Nursery | Baby Buggy | Sundae Best Ponies | Baby Bonnet School of Dance

Other 1988 Ponies Speedy (Europe) | Regenbogen-Ponys (Germany/Austria) | Baby-Ponys (Germany/Austria) | Princess Ponies (Set II) | Brush & Grow Ponies | Peekaboo Babies | Pony Friends (Animals) Set II| Sweetberry Ponies (UK: 1990)| Watercolor Baby Sea Ponies (UK: 1989) | Satin Slipper Sweet Shoppe | Brush Me Beautiful Boutique | Slumber Party Gift Set | Perfume Puff Palace (UK: 1989) | Twice as Fancy Ponies: Set II | Clipper | Satin 'n' Lace (Magenta) |Sparkle Ponies (Mail Order)

Magical Breeze additionally available by Mail Order in 1990.


Magical Breeze (AKA Windy in North America)

Magical Breeze was one of the six Magic Message ponies sold in 1988. She was one of four earth pony characters in this new set, with a heat sensitive symbol and a stripe of colour in her hair. Although she was illustrated with straight hair in a lot of promotional material, the pony was always sold with curls. Her symbol hid a kite on one side and apples on the other side, in the boughs of the tree (the below illustration suggests her whole symbol changed, but it was only the leafy part of the tree that changed).

 She had a different name in the UK from her North American issue, which is probably a good thing, because the American name recycled an existing pony's identity. Magical Breeze may be longer, but at least it's all her own.

Magical Breeze's Name
Magical Breeze's UK Name
UK Magic Message Card, 1988

One of the problems we have for this set is that, while backcards survive, Mint on Card examples of this set from the UK are not often found. Without pictures of Mint on Card ponies, it's impossible to know whether the accessories sold with these ponies was the same in the UK as in the North American release. I've included the American accessories on the page, but be aware variation is possible.

The Magic Message Ponies were introduced in a booklet given out free with the My Little Pony comic. This demonstrated that keeping the 'magic' a secret was a long way from Hasbro's mind. The booklets - which could be coloured in - featured the ponies, their names, a short description, and their hidden symbol secrets! These could be revealed from rubbing the small boxes to each side, but they were written in anyway, giving the secret away. Oh well. Never mind.
Magical Breeze's Booklet Intro
Magical Breeze's Booklet Intro
My Little Pony Comic, 1988 (UK)

Magical Breeze Via Mail Order (1990-1)

Magical Breeze was (probably) sold in 1988 with the rest of her set, but in 1990-1, for no apparent reason, she was offered again via mail order here in the UK. None of the rest of her set were included in the offer, only her. As a child, I had no Magic Message ponies, and so I grew up with the impression that Magical Breeze was only available via this method. As an adult collector, I am assuming otherwise, given the lapse of time between her original release and the date of this offer, but I have never seen her backcard, and so cannot prove this either way.

Magical Breeze Offer
Magical Breeze's Mail Offer
1990-1, UK
 The flier she was promoted on was included in pony packages, and this one survives from my childhood. They were definitely included in the packages of the Newborn ponies, which is probably where mine came from, but were likely also included in other cards from 1990.

The flier includes what we can assume was Magical Breeze's backcard story, along with a short description of her set gimmick, and the claim that she is not available in-store (which was true in 1990, even if the suggestion she was unique might not have been). She was offered for 20 horseshoe points or £2.95, plus £1 postage and packaging. The offer closed on 28 February, 1991.

The same flier also included offers for a playmat, a carry case, and the Baby Bonnet School of Dance, with Baby Half Note (first on sale in stores in 1987).



Magical Breeze's character

In the comic, Magical Breeze's character had connections to kites and to apples, both of which related to her symbol. The story included on the flier (above) mentions her getting her kite caught in a tree, and having to ask the tree to help her untangle it. Her magic trick was to make apples appear when she wiggled her nose (certainly on tree branches, possibly in other places as well!)