Play and Care Set Babies, UK insert 1986
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"Baby ponies love to play and need lots of care and attention. For 1986, there are four new Baby Pony Play & Care Sets, and each BabyPony has lullabye-eyes, which close when it's time for a nap, and open wide with excitement when it's time to play."
~Hasbro Trade Catalogue - UK, 1986
Following the success of the first set of Baby Ponies under
this label in 1985, Hasbro released a second set in 1986, this
time with four little ponies. These four characters also saw a
release in North America, but all of them had Beddy Bye Eyes.
A weird thing happened with this set in the UK.
The above quote highlights Hasbro's initial intention was to
sell the set here with Beddy Bye Eyes (what the UK called
'Lullabye Eyes), and these are the babies pictured in the 1986
catalogue, where they are shown with open and shut eyes (as per
the US release). The boxed image at the bottom of the page,
however, shows Baby Lickety Split with regular eyes.

In real terms, as the above picture from Argos demonstrates, the
baby ponies were only sold here with regular eyes. No mention is
made of this gimmick in the catalogue description, either, which
focuses more on their accessories. In fact, the whole
open-and-shut eye thing didn't reach the UK until 1987, and was
mostly promoted around the Baby Buggy with Baby Cuddles.
It seems Hasbro changed their mind at some point
mid-production. Why they did this is unclear. There are two
possibilities - one is that the US line was ending production,
and so keeping the set in production with the eye mechanism was
more expensive than creating regular baby ponies. And two is
that Hasbro had feedback that suggested the UK market wasn't
ready for this kind of pony gimmick at that time, and so they
scaled it back to something more like the original set, which
had been successful in 1985.
The other notable thing about this set is that these were the
earliest baby pegasus and unicorn ponies to be sold in the UK.
Although all six characters sold in the equivalent Beddy Bye Eye set were featured in the UK pony comic, only four were actually released in the UK. Baby Shady and Baby Lofty never saw a UK release.


