Mummy Charms
A charming free gift in pony form
Mummy Charms
1989
The Mummy Charms (North America: Mommy Charms)
Since I don't have anything even close to a full set of these, and
since the symbols and identities of them are often difficult to
tell from photographs (thanks to glare and wear), I'm going to
base the following information on pictures taken from the mail in
leaflet.
My first point is to clarify that the spelling on this leaflet is
not a spelling error, as some ID sites have reported. It is, in
fact, the way we spell the word in the UK, and, I think, also in
Australia: MUmmy, rather than MOmmy. For that reason, they were
marketed here as MUMMY charms, and this is their correct UK
designation.
In all other ways, I think they were pretty much the same as the
US release, and issued via the same methods.
There are twenty of these in all - all of them bearing a
resemblance to an earlier McDonalds' offer featuring charms of the
original six ponies. The charm sold with Mail Order pony Sweet Scoops
was also made in this mould, but was not a formal part of the
Mummy Charms set.
Mummy Charm Bracelet
Image from Lady Guinevere
Children could also send off for a charm bracelet on which to clip
their charms. Naturally, these are quite tricky to find second
hand, especially in good condition. Above is a picture of what a
child would receive if they sent off for their charm bracelet
(thank you SO much Lady Guinevere for this picture!). I'm told
that the UK bracelet was metal, whilst the US one was plastic.
Each charm is no taller than an inch at most- probably smaller -
and about an inch across. Their hair is moulded on, and not
rooted, and they only have symbols on one side.
The charms were also packaged with certain ponies from this time
period - in the UK, I have seen them sealed with Loving Family
Ponies and Princess Brush and Grow ponies,
among others.